The only thing that stops a good retailer from being great is simply an issue of scale.

 

Ask yourself, if the big box retailer down the street was one location instead of 500+, would they really be a threat?  Maybe, but certaintly not as big of a threat.

 

"ICE aligns the best retailers into a group that together is able to function in fashions that are not possible when working outside of a group."

For many years, the nation's best mobile electronics retailers have worked hard to be considered 'the best'.

 

Even though considered the best, until ICE, there has been no business vehicle within the mobile electronics industry to reduce the retailing gap between the quality retailers and the 'Big Box' stores.

 

Additionally, for both the consumer and the vendor, identifying the best retailer in each area is a difficult, laborous and often costly task.

 

"ICE identifies the 'best' retailer in each area and provides the retailer with the missing retail components to level the playing field with the 'Big Box' retailers and internet merchants."